Ruthu Phalam is a farmer-centric platform that connects urban communities with the people who grow their food. At its core, it is a seasonal farmers' market featuring naturally grown, chemical-free produce sourced directly from small and marginal farmers practicing ecological farming. It is also a space for deeper engagement. Alongside fresh produce, the event brings together conscious brands, artisan crafts, and food makers who share a commitment to sustainability, well-being, and local knowledge systems. Hosted at The Pickle Jar and now being adapted for institutional and corporate settings, it is an experience that reconnects people to the rhythms of nature and the wisdom of those who live close to the land.

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Each edition features:

• Farmer and artisan-led markets and showcases

• Traditional food preparation, tastings, and storytelling

• Interactive workshops on natural living

• Cultural and ritual-based sessions (like Bathukamma, folklore, etc.)

• Seed sharing, composting demos, and plant swaps
   

Ruthu Phalam invites people to participate in a living, breathing ecosystem of care — not as observers, but as contributors.

On the platform, you’ll find:

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• Preservative-free spice blends and pickles from natural farmers

• Handloom and handspun textiles

• Upcycled homeware and eco-gifting

• Herbal wellness products are made in small batches
   

Artisan-made, low-waste lifestyle tools